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c-SITE#2 Soushi Tanaka : Post c-SITE#1 reuse eventually [unit s1] da大 in print DA_i001type 2018「戊戌」 Teaspira Habica
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2018「戊戌」

2018.01 /

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For our 2018 Chinese new year card, we wanted to achieve a multi-dimensional approach. We did this by incorporating classical Chinese text, and colour traditionally used to represent this specific year, the year of the dog, visualized in a contemporary way via san-serif typeface and raw typography. As a result, there is a duality in communication, old and new simultaneously improving one another in a symbiotic relationship. 

 

2018/戊戌是我们以一种复合维度的方式来设计的以「犬」为主题贺年明信片。明信片的主要内容分为两个部分,犬和「犬」的文字本身。文字本身的形状源于「犬」字的草书写法,我们将这种比较传统的古代书法体用一种近乎像素化和实验性质的现代设计语言表达出来。明信片在色彩的处理上遵循了传统文化对戊戌年的释义,戊戌属土,对照青,所以以青色为主基调,同时增加了带有未来色彩的金属银色。卡片的上下两端处以文言文的形式标注出戊戌年的古代文化来源,而在文字的选择与排列上,我们选用了一款无衬线体,以不加修饰、现代、及打破常规的排版方式呈现。文字靠近卡片边缘被截断,在卡片的反面延伸出来,给予了薄薄的一张卡片另外一层维度。

 

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