Teaspira／木从久 is a contemporary teahouse located in Wuhan, China. Designing the identity, we began by establishing an abstract logo based on the idea of Teaspira as a gathering place. Additionally, a sense of movement illustrates the making of tea. Colour was inspired by various ingredients used, ranging from the calm colours of pure tea leaves to the more vibrant seen in fruit teas. The pattern combines a set of minimalist circles placed within a grid, at varied but set dimension combined with the Chinese characters 木从久 which make up Teaspiras Chinese name.
Teaspira／木从久是一家位于中国武汉的现代茶饮品店。ori.studio受托为此项目设计整体视觉传达。logo本身抽象地表达了Teaspira的聚集感，内部微妙的移动感也抽象表达了茶的搅拌与融合过程。品牌颜色受到配料的启发，由冷静色-纯茶到鲜艳色-果茶，彼此平衡搭配。在此之上，我们创立了一套纹理系统，其一，为一系列简单并具有网格系统的圆圈。其二，运用Teaspira的中文名 ’木从久’ 作为纹理，简洁醒目的中文文字结合圆圈系统，达到一个平衡与和谐的最终结合。