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c-SITE#2 Soushi Tanaka : Post c-SITE#1 reuse eventually [unit s1] da大 in print DA_i001type 2018「戊戌」 Teaspira Habica
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Habica

2017.04 /

Identity

Habica is a duel property management company/apartment sharing network based in London. We wanted to take advantage of the duel focuses the client presented us and based the identity around the idea of sharp contrasts and soft balance. The solution is led by the logomark, a bold, sharp h which forms a stylized home. This is softened by its use in a flexible, playful pattern system, which can be used in a number of ways in multiple mediums.

 

Habica是一个坐落于伦敦,集合了物业管理和共享住宅的新公司。Habica通过对所管理的住宅的改良,为注重高品质的短期需求住客提供了一个全新的生活方式。我们希望在视觉传达上通过结合力量与柔和之间的平衡,来达到客户在品牌中所期待表现出的双重功能。醒目的、具有力量感的品牌的标识抽象地勾勒出一个房子的形状,结合后面形成的图案系统在各种媒介上灵活及俏皮的应用,使品牌整体显得更加亲切及友好。

 

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